Detroit’s big news as seen from a key design insider – SND Update
“It’s official: The Detroit Free Press and The Detroit News, will become the first major U.S. newspapers to cease seven-day home delivery.”
Hello to three-day delivery: The JOA will instead focus on Thursday and Friday delivery of both papers and Sunday delivery of the Free Press only. Those days are the most lucrative for advertising and have often been considered in the newspaper world as the “money” days for both sales and circulation.
Clearly one of the biggest design challenges is to try to continue serving current single copy readers and perhaps even improve their experiences, while also appealing to long-time home delivery customers and trying to serve their needs.
“We’ll have to look at ways to maximize reader connections through all existing and newly developing channels (ex: Kindle, iPhone, etc and whatever comes next). That is definitely part of our planning.”
Some critics have panned the process with IDEO, worrying that the design firm does not completely understand how to work with the news media.
The influential designer Juan Antonio Giner
called it “the way to death” in a posting last week
, and the Gannett Blog
has been buzzing with rumors about IDEO’s role. But the leaders of the transformation defend the IDEO process.
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