Newsweek goes niche

I hear some people saying that the print media’s much publicized financial/circulation problems only affect the nation’s big dailies, that smaller newspapers and magazines are doing just fine. But I guess that doesn’t apply to newsmagazines.

Newsweek has announced that it is undertaking a major overhaul of its publication, including its content, design and target audience. Newsweek editors appear to be hoping that the magazine/cable TV model of narrow-casting — targeting a niche audience — will work for them.

Read the NYT article about it: Newsweek Plans Makeover to Fit a Smaller Audience –


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